One of the main topics here in Denver is the issue of Obama being unable to solidify a lead over John McCain. Causing panic is the release of the latest CNN poll which has Obama and McCain tied at 47%. With Obama, Biden and the media hitting John McCain hard over his confusion about the number of houses he owns, Democrats and pundits alike believed that, at the very least, the GOP nominee’s numbers would decline a bit. But so far, no dice. So what is the problem?
Where Obama is having problems seems to be with the white working-class voter with whom Bill Clinton did so well, as well as a minority of Hillary supporters who still do not want to back Obama — with some of those two groups overlapping. Recent polling has Obama being assured of “only” 80% of the Democratic vote at the moment. There seem two be two issues that Obama has to address head-on in order to get the voters that should be easily drawn to the Democrats this year: Economic Security and National Security/Patriotism.
Pollster Stan Greenberg, drawing from a study he did of Macomb County, Michigan Voters, explained that these voters want people to address their economic problems from their own point of view, not that of an outsider. To these voters, Obama’s plan is not getting through because he hasn’t connected with them in a way that shows them that he understands their lives. Rather he is viewed as an outsider, whereas Bill CLinton seemed like one of them. Joe Biden might be able to help a little when it comes to addressing economic issues with these voters, but it Obama that still bears the burden.
At the same National Journal panel where Greenberg presented his findings, SEIU President Andy Stern explained that while Obama is “totally good” on the issues, he has work to do when it comes to salesmanship. How should Obama sell himself? Stern offers good, down-to-earth commentary, “People are angry that they have done everything they have been asked to do, and not only are they not getting ahead, but they are falling behind.” Obama needs to show he understands that plight.
The other side is the national security/patriotism issues which Greenberg explained were intricately intertwined. For those for whom race is an issue, there is nothing that Obama says that could change their mind. But for these voters, the hardest thing to get over is Obama’s association with Rev. James Wright and the G-d Damn America” speech. With the viral emails and Fox News rumors about Obama not holding his hand over his heart and saying the pledge of allegiance. Some voters, while not certain if these rumors are true, don’t want to take a chance. And this is tied to National Security since if these voters aren’t absolutely sure of Obama’s allegiances, then they aren’t certain that he would defend the USA. Obama seems to have an opening with working class women, though men who have already determined that Obama is not trustworthy on the patriotism issue are probably lost for this election.
One bright sign is with women overall. Emily’s List President, Ellen Malcolm, described Planned Parenthood’s survey which showed that when women learned that John McCain is in favor of overturning Roe v. Wade, they left him in droves.
What Obama needs to do to attract these voters is to not just offer policy initiative, though that is important, not just offer hope, though that is important, not just show that he understands their condition, though that is important, but to appeal to people’s aspirations — explain to these voters how they will win with an Obama presidency. What he needs to do, as Andy Stern explained, is to ask these voters what they think is in store for not just their own future, but that of the children and grandchildren. Do they really believe, he should ask, that a John McCain presidency will secure their future?